There are many different labels that artists are signed to, however i am going to choose a specific label to produce my video by looking at a similar pop artist, i researched a different artist who i thought was also similar to my own, additional to the others i have so far looked at, Gwen Stefani.
This artist is signed to UMG(Universal Music Group) and after researching this label i have learned that they are also institutes for other big pop artists such as Beyonce and Elton John among many many more. I have chosen this label as they prove popular, therefore they would have a lot of finance behind them and as they manage similar artists they seem to be able to come up with similar ideas etc.
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