Monday, January 17, 2011

Audience theory

In my theory after giving out questionnaires to a number of males and females i have concluded who my target audience should be and what they will be looking for in the videos.
Females aged 15 - 18 and 18+ chose their favourite type either, pop, r'n'b or dance i was happy with the result as my song is a pop song with a dance remix, and most females chose pop!
Females said that they liked this type of music because it was fun, upbeat and you can dance to it.
Favourite artists that were named, were, Katy Perry, Lady Gaga, Kesha and Beyonce this was also a good response as these were artists that influenced me to create the video and image for my artist.
When asked what they look for in a music video their response was energy bright colours and fashion, which i hope to include in my video in order to satisfy the audience so that they enjoy their viewing.
For my ancillary task i asked how they would support their artist so i could advertise in on my magazine cover, they chose buying CD's and concerts!
Finally, one of the most important questions i asked was what kind of appeal/appearance would you like your audience to have, answers that i got were glamourous, funky, unique, and sexy! As my artists appeal is very important to the video i hope to include all of these looks.

Meanwhile, teh males i asked of a similar age prefered rock music soul or indie, this helped me decide to aim my magazine totally at females as the male audience prefered  a different genre of music. 

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